Make customers aware of you and provide consistent multichannel experiences through every channel, such as voice, WhatsApp, SMS, and more.
Attract Customers on Every Channel
Make customers aware of you and provide consistent multichannel experiences through every channel, such as voice, WhatsApp, SMS, and more.
Retail & E-Commerce:
Encourage customers to visit the website to learn about new products via social media.
Financial Services:
Use the Voicebot to entice customers to learn about new financial products.
2
Engage
Craft Data-driven Engagement
Get complete, identity-resolved customer profiles, and engage your customers with precise messaging and targeting with multi-step lifecycle interactions.
Craft Data-driven Engagement
Get complete, identity-resolved customer profiles, and engage your customers with precise messaging and targeting with multi-step lifecycle interactions.
Gaming:
Promote UGC by the community to get audiences interested in your games through WhatsApp API.
Education:
Broadcast WhatsApp messages about the free-trial lessons to capture customers.
3
Convert
Persuasion to Increase Conversions
Drive conversions with persuasive techniques like strong calls-to-action and compelling offers through chats, calls, and more, to customers when they are hesitant.
Persuasion to Increase Conversions
Drive conversions with persuasive techniques like strong calls-to-action and compelling offers through chats, calls, and more, to customers when they are hesitant.
Education:
Persuade students to purchase a paid course within the 3-day discount period after they try the experiential course via phone call.
Retail & E-Commerce:
Recover payments for unpaid orders by sending SMS reminders to customers.
4
Upsell
Upsell by Reactivating Dormant Customers
Drive lifetime value and brand loyalty with offers and reward programs that keep customers coming back for more or other purchases.
Upsell by Reactivating Dormant Customers
Drive lifetime value and brand loyalty with offers and reward programs that keep customers coming back for more or other purchases.
Financial Services:
Connect your customers via social media or voice, and attract repaid customers to take out another loan by boosting the loan amount and lowering the interest rate by a certain amount.
Gaming:
Broadcast messages about new activities or versions at the right time to re-engage dormant players.
Why Customers Love
We have reached customers with bulk marketing campaign messages on the WhatsApp Business Platform for an ROI increase, of about 20%, due to Sobot's operational capabilities and getting certification from Meta.
With Sobot contact center, we drive engagement campaigns, attracting more customers to sign up for our websites and take part in conferences or exhibitions over WhatsApp Business API, with a 31% increase in new user signups.
We worked with Sobot customer contact center solutions to deliver customers a personalized promotion experience with WhatsApp Business API at scale, conducting user growth, about 20%.
We have reached customers with bulk marketing campaign messages on the WhatsApp Business Platform for an ROI increase, of about 20%, due to Sobot's operational capabilities and getting certification from Meta.
With Sobot contact center, we drive engagement campaigns, attracting more customers to sign up for our websites and take part in conferences or exhibitions over WhatsApp Business API, with a 31% increase in new user signups.
We worked with Sobot customer contact center solutions to deliver customers a personalized promotion experience with WhatsApp Business API at scale, conducting user growth, about 20%.
Is Sobot marketing solution mainly for online chat or voice?
Sobot marketing solution is available for both online chat and voice.Take the retail industry as an example, here are some specific marketing scenarios such as: pre-sales shopping guide, in-sales payment reminder, after-sales return visit and reordering recommendation.And for all these scenarios, enterprises can proactively interact with customers through the channels they prefer, such asChatbot,Live Chat,Voice,Voicebot, email, WhatsAppand other social media.
How can Sobot marketing solution help businesses attract new customers, as well as retain and activate existing customers?
It's a big topic. Let's understand it through a real case in the retail industry.1. Online shopping guide of products: Enterprises can integrate their own product system with Sobot. When customers ask "can you recommend a 100-inch TV", chatbot and live chat agents can quickly and automatically give advice.2. Proactive recommendation of new products: After selecting potential customers, voicebot can communicate with customers by phone to introduce products' wow factors and promotional activities.3. Existing customer activation: By integrating physical shops, enterprises can send vouchers through WhatsApp and SMS to attract old customers to refocus on the brand, re-browse products online or experience them in person.The above are some cases of Sobot contact center solution for customer service & marketing. Sobot is willing to explore rich customer marketing solutions with you based on your industry and application scenarios.
Many customers are using WhatsApp, can Sobot marketing solution supports marketing through WhatsApp Business API ?
Sure.WhatsApp marketing messaging is a main function of WhatsApp API, which helps you promote marketing messaging at a larger scale compared with other channels. With Sobot contact center platform, you can send unlimited messages to saved and unsaved customers. You can also customize marketing campaigns based on your needs and track the marketing effect in real-time.
Of course.Outbound Voicebotis considered a very effective marketing tool by many companies.Sobot serves many customers in the retail industry. Let's take some examples to introduce:1. Promotion notification: Automatically notify customers of the latest discounts or limited-time offers. 2. Order confirmation and reminder: Confirm the information after placing an order or remind the receipt of goods before delivery. 3. Appointment service reminder: Remind customers of the scheduled service time for installation, fitting, maintenance and pickup. 4. Member care and return visit: Regularly contact members to learn about their experience or recommend new products. 5. Inventory arrival notification: Notify customers to pay attention to the products that have arrived. 6. Cart abandonment reminder: Remind customers to complete unpaid orders.7. After-sales service follow-up: Ask about the experience after purchasing and solve potential problems. 8. Membership points redemption reminder: Remind points expiry or recommend redemption activities. 9. Market research and feedback collection: Conduct satisfaction surveys or collect product feedback.
Our customer contact information is stored in our internal CRM system. Can Sobot marketing solution be integrated with our CRM system and realize data transfer?
Of course.· Integration: Sobot contact center platform can integrate with your internal systems, directly using the customer data in CRM, ERP and other systems, eliminating the need for tedious data import process.· Data security: Integration is achieved through APIs, ensuring that customer data remains within your systems and is not stored on Sobot's contact center platform. If you are concerned about data security, trust me: Sobot adheres to stringent data protection and information security laws across various countries and regions.
What are the advantages of Sobot marketing solution over Gorgias, Sleekflow, and Wati?
While Gorgias, Sleekflow, and Wati excel in single-channel marketing, Sobot stands out in cross-channel contact center solutions for customers due to its extensive reach and robust AI capabilities:· Gorgias is mainly based on Shopify, with live chat as its main product, and doesn't have calling capability.· Sleekflow and Wati mainly offer WhatsApp product, but other online and voice reaching models are not available.· Sobot is able to do omni-channel marketing, and can reach out to customers through both online and voice channels. In the different scenes of marketing, Sobot's solution is supported by AI capabilities, so the marketing and service are integrated.Take the cases in retail and ecommerce industry as an example:· Customers browse the products in Amazon and Walmart, and consult the product details.· After browsing twice on the official website and initiating the enquiry, chatbot or human agents can recommend products and promote the customer to buy the products.· After customers place an order, additional messages can be sent via WhatsApp, social media, SMS, Vociebot, etc. to recommend related products through cross-channel marketing, leading to cross-selling.The above is a simple customer journey, which could only be realized in Sobot.
Do you have some specific cases? How about the effect of your customers?
J&T, Luckin Coffee, Lilith, Kupu and more famous enterprises benefited from Sobot marketing contact center solution.And customers give us positive feedback:"We have reached customers with bulk marketing campaign messages on the WhatsApp Business Platform for an ROI increase, of about 20%, due to Sobot's operational capabilities and getting certification from Meta.""We worked with Sobot teams to deliver customers a personalized promotion experience with WhatsApp Business API at scale, conducting user growth, about 20%."
Trial & Purchase
Do you have a demo for me to clearly learn about specific product functions?
Yes. You canbook a demomeeting, and our sales rep will show you the demo and product details.If you need a detailed function list, you can click on the online consultation at the lower right corner, where you can briefly introduce your situation, and apply for more materials.
How can I contact Sobot?
Online consultation: You can click on the online consultation interface at the lower right corner, and our human agents will be 24/7 avaiblable for you.Email: You can send your demands to our emai: marketing@sobot.io. We'll contact you as soon as possible within 24 hours.If you prefer to look through social media, you can also contact us inLinkedin,Facebook,Twitter,InstagramandYoutube.
General
What is customer marketing?
Customer marketing is a customer-centric strategy to enhance customer satisfaction, loyalty and grow the customer lifecycle through personalized and precise interactions. Its core objective is to build long-term relationships by gaining a deeper understanding of customers' needs and behaviours, thereby driving repurchases, word-of-mouth and brand loyalty.1. Common strategies for customer marketing:· Personalzed email/social media marketing: send customized promotional emails, social media ads based on customer interest.· Loyalty rewards: Offer loyal customers exclusive discounts, birthday gifts, or early access privileges to new products.· Community building: Create customer communities (e.g., online forums, social media groups) to enhance customers' sense of belonging.· Word-of-mouth marketing: Encourage satisfied customers to share their experiences, e.g. through referral programs or user reviews.2. Common scenarios of customer marketing in different industries:· Retail and ecommerce: Encourage customers to repurchase through personalized recommendations, coupon attraction, points redemption, etc.· Financial services: Enhance customer loyalty through new product recommendations, loyalty programs, personalized financial advice, etc.· Gaming industry: Enhance player activity and retention through game tips, equipment upgrades, top-up offers, etc.
What is the connection between customer service and marketing?
Customer service and customer marketing are closely linked. They are mutually reinforcing and complementary to each other, jointly promoting business growth and customer loyalty.1. Customer satisfaction and loyalty· Customer service: Solve customer problems through timely, efficient and friendly service, and improve customer satisfaction.· Customer marketing: Satisfied customers are more likely to become loyal customers and actively participate in marketing activities, such as recommending new customers and engaging in word-of-mouth communication.2. Customer data sharing· Customer service: Collect a large amount of customer behaviours, preferences and feedback data during interaction with customers.· Customer marketing: Use this data for precision marketing, providing personalized product recommendations and marketing messages.3. Customer journey consistency· Customer service: Ensure that customers have access to seamless solutions when they have problems, regardless of the channel.· Customer marketing: Ensure consistent customer experience across stages and channels through an omnichannel marketing strategy that enhances brand trust.4. Customer feedback and improvement· Customer service: Collect customer feedback, solve customer problems in a timely manner, and improve service quality.· Customer marketing: Optimize marketing strategies based on customer feedback to improve the relevance and effectiveness of marketing activities.5. Customer relationship management (CRM)· Customer service: Record the history of customer interactions through CRM system and provide personalized service and support.· Customer marketing: Use the data in the CRM system to carry out precise marketing and improve customer engagement and conversion rate.
What are the differences between customer service and customer marketing?
The main differences are as follows:1. Objective· Customer service: Solve problems, and increase satisfaction and loyalty.· Customer marketing: Attract new customers, and increase customer value and brand awareness.2. Method· Customer service: Provide support through multiple channels (e.g., phone, email, live chat, social media, etc.) to solve specific problems.· Customer marketing: Attract customers through advertising, promotions, and content marketing.3. Customer journey stages· Customer service: Mid to late stage (usage, support, loyalty).· Customer marketing: Early stage (awareness, interest, purchase decision).Take the retail and e-commerce industry as an example of the differentiated scenarios:· Customer service: Product Q&A, logistics consulting, invoicing, return and exchange communication, etc.· Customer marketing: Product shopping guide, personalized recommendations, promotions.
