Step-by-Step Guide to Track Repeat Purchase Rate in 2025

You can track your repeat purchase rate by using a simple formula:
(Number of customers who bought more than once ÷ Total number of customers) × 100.
Repeat purchase rate shows how many people return to buy again, which helps you measure customer loyalty and improve customer experience.
Sobot, Sobot AI, and Sobot call center offer analytics that make tracking and boosting your customer experience easy.
See how repeat purchase rates can vary by industry:

Tracking your repeat purchase rate helps you understand customer retention rate, spot trends, and learn how to improve repeat purchase rate. A good customer experience supports growth and keeps shoppers coming back.

Repeat Purchase Rate Basics

What Is Repeat Purchase Rate

You can measure how many shoppers come back to your store by tracking the repeat purchase rate. This metric shows the percentage of customers who make two or more purchases within a set time. To calculate repeat purchase rate, use this formula:

(Number of repeat customers ÷ Total number of customers) × 100

For example, if 2,000 out of 5,000 customers buy from your store more than once in a month, your repeat purchase rate is (2,000 ÷ 5,000) × 100 = 40%. Many ecommerce businesses use repeat purchase rate to see how well they keep customers coming back. A high repeat purchase rate means your store builds strong customer loyalty and trust. You can find more about this metric in ecommerce guides from Shopify.

Repeat purchase rate is also called repeat customer rate. Both terms focus on the same idea: how many customers return to buy again. When you track repeat purchase rate, you learn how your business performs in customer retention.

Repeat Customer Rate

Repeat customer rate tells you the ratio of customers who make more than one purchase compared to all customers. This metric helps you see if your marketing and service keep shoppers engaged. If your repeat customer rate rises, you know more people trust your brand and want to shop again. Many stores aim for a repeat customer rate of 25% or higher, but this can change by industry.

Repeat customer rate and repeat purchase rate often mean the same thing. Both show how many repeat customers you have and how well you build customer loyalty. Sobot’s analytics tools help you track repeat customer rate and repeat purchase rate in real time. With Sobot Live Chat, you can view detailed reports and spot trends in repeat customers. This helps you make smart decisions to boost customer loyalty and grow your business.

Tip: Tracking repeat customer rate and repeat purchase rate gives you a clear view of your store’s health. Use these numbers to set goals and improve your service.

Calculate Repeat Purchase Rate

Step-by-Step Process

You can measure how many customers return to your store by learning how to calculate repeat purchase rate. This metric helps you see if your business keeps shoppers coming back. When you track it regularly, you spot trends and make better decisions for your store.

Here is a simple way to calculate repeat purchase rate:

1. Choose a Time Frame
   Pick a period to measure, such as a month, quarter, or year. This helps you compare results over time.

2. Count Total Unique Customers
   Find out how many different customers made at least one purchase during your chosen period.

3. Count Repeat Customers
   Look for customers who made more than one purchase in the same period.

4. Apply the Formula
   Use this formula to calculate repeat purchase rate:

   (Number of customers who bought more than once ÷ Total number of customers) × 100
   

   This gives you the percentage of customers who returned to buy again.

Tip:
Many ecommerce platforms, like Shopify or WooCommerce, let you export customer data. You can use spreadsheets to count repeat customers. If you use Sobot Live Chat, you can automate this process. Sobot’s built-in analytics track repeat purchase rate for you and show trends in easy-to-read reports.

Here is a quick summary in a table:

You can use this process for any online store. It works for small shops and large ecommerce brands. When you calculate repeat purchase rate, you get a clear view of customer loyalty.

Example Calculation

Let’s look at a real-world example. Imagine you run an online store. In one year, you have 5,000 unique customers. Out of these, 900 customers made more than one purchase.

You calculate repeat purchase rate like this:

(900 ÷ 5,000) × 100 = 18%

So, your repeat purchase rate is 18%. This means 18% of your customers came back to buy again within the year.

Here is another example using a smaller store:

You can also track repeat purchase rate over different time frames. For example, if 100 customers made their first purchase in March and 5 of them returned within 30 days, your repeat purchase rate for that month is 5%. If 15 return within a year, your annual repeat purchase rate for that group is 15%. This method, called cohort analysis, helps you see how customer loyalty changes over time.

Note:
Many businesses aim for a repeat purchase rate between 20% and 30%. This number can change by industry. Grocery and food delivery stores often see higher rates, while luxury brands may have lower rates. You can compare your results to industry averages to see how your store performs.

If you want to save time, Sobot Live Chat can help. Sobot’s analytics tools automatically track repeat purchase rate and show you detailed reports. You can see which channels bring back the most customers and spot patterns in customer behavior. This helps you make smart choices to boost loyalty and sales.

When you calculate repeat purchase rate often, you learn what works for your business. You can test new marketing ideas, improve customer service, and see if your changes help more shoppers return. Sobot’s unified workspace and AI-powered tools make it easy to track and understand your repeat purchase rate, so you can focus on growing your store.

Track Repeat Purchase Rate

Using Sobot Live Chat Analytics

You can track repeat purchase rate with Sobot Live Chat’s built-in analytics. Sobot gives you a clear dashboard that shows how many customers return to buy again. You see real-time data on customer behavior, which helps you understand what drives loyalty. Sobot collects information from every channel—your website, app, WhatsApp, Facebook, and more. This unified workspace lets you see each customer’s journey in one place.

Sobot’s analytics make it easy to spot trends in repeat purchase rate. You can filter reports by time period, product, or channel. For example, you might notice that customers who chat with your support team are more likely to return. Sobot’s AI tools help you segment customers based on their actions. You can send targeted messages to shoppers who are likely to buy again, which improves customer experience and increases your repeat purchase rate.

Tip:
Sobot’s omnichannel support means you never miss a customer touchpoint. Every chat, call, and message gets tracked. This gives you a complete view of the customer experience and helps you find ways to boost repeat purchase rate.

Sobot also lets you export data for deeper analysis. You can combine repeat purchase rate with other metrics, like customer satisfaction or average order value. This helps you see the full picture of your customer experience. Sobot’s analytics use first-party data, so you get accurate results and protect customer privacy.

A unified customer profile is one of Sobot’s biggest strengths. When you track repeat purchase rate, you need to know if the same person buys again on different channels. Sobot merges all customer data into a single record. This makes your repeat purchase rate tracking more accurate and helps you personalize the customer experience. You can see which products drive loyalty and which channels bring back the most shoppers.

Sobot’s analytics also support predictive insights. You can use past data to forecast future repeat purchase rate. This helps you plan marketing campaigns and improve customer experience. For example, if you see that customers who receive a follow-up message are more likely to return, you can automate these messages with Sobot’s tools.

Note:
Omnichannel tracking gives you a big advantage. It creates a holistic view of each customer, so you can deliver consistent messaging and branding. This builds trust and loyalty, which leads to a higher repeat purchase rate. Studies show that omnichannel campaigns have a 250% higher purchase rate than single-channel campaigns. Customer retention rates for omnichannel marketers reach 66.12%, almost double the rate for single-channel marketers. Customers often need 6-7 touchpoints before they feel comfortable making a repeat purchase. Sobot helps you deliver these touchpoints across every channel, improving the customer experience and driving loyalty.

Ecommerce Platform Tools

Many ecommerce platforms offer tools to help you track repeat purchase rate. Shopify, WooCommerce, and Google Analytics all provide basic reports on customer behavior. You can see how many customers return to buy again and compare your repeat purchase rate over time.

Here are some common tools and how they work:

• Shopify:
  Shopify’s analytics dashboard shows your repeat purchase rate and other key metrics. You can filter by date range and customer segment. Shopify also lets you export customer data for further analysis.

• WooCommerce:
  WooCommerce offers reports on customer orders and repeat purchases. You can use plugins to get more detailed insights. WooCommerce integrates with Google Analytics for advanced tracking.

• Google Analytics:
  Google Analytics tracks customer journeys and repeat purchases. You can set up custom reports to measure repeat purchase rate. Google Analytics helps you see which marketing channels drive the most repeat buyers.

You can connect these tools with Sobot to get even better results. Sobot integrates with Shopify, WooCommerce, and other platforms. This means you can pull in customer data from every source and see it all in one place. Sobot’s unified workspace combines ecommerce data with chat, call, and social media interactions. This gives you a complete view of the customer experience.

Tip:
When you use Sobot with your ecommerce platform, you get more accurate repeat purchase rate tracking. Sobot merges all customer interactions into a single profile. This helps you avoid double-counting and ensures you see the real impact of your customer experience efforts.

Unified customer data improves the accuracy of your repeat purchase rate analysis. When you combine browsing, purchase, and support data, you can identify repeat customers more precisely. This helps you spot patterns and make better decisions. You can use predictive analytics to improve your marketing and customer experience.

However, using only ecommerce platform tools has some limits:

• They may focus too much on transaction frequency and miss other important metrics, like customer satisfaction.
• Repeat purchase rates can vary by industry and season, so it’s hard to compare results across different types of stores.
• If you only look at repeat purchase rate, you might forget to focus on getting new customers.
• Some products, like electronics or furniture, have long lifespans, so repeat purchases happen less often.
• High repeat purchase rates without new customers can hide risks of business stagnation.

Sobot helps you overcome these limits. By tracking every customer touchpoint, Sobot gives you a full picture of the customer experience. You can see how support, marketing, and product quality all affect repeat purchase rate. Sobot’s analytics help you set goals, test new ideas, and measure results.

Note:
Omnichannel tracking and unified customer data are key to improving repeat purchase rate. They help you deliver a seamless, personalized, and consistent customer experience. This builds loyalty and keeps shoppers coming back.

When you track repeat purchase rate with Sobot and your ecommerce tools, you get the insights you need to grow your business. You can improve customer experience, increase loyalty, and drive more repeat purchases. Sobot’s analytics make it easy to see what works and where you can improve.

Interpret Results

Good Repeat Purchase Rate

You may wonder what counts as a good repeat purchase rate for your business. Most ecommerce stores aim for a repeat purchase rate between 20% and 30%. If your store reaches this range, you show strong customer loyalty and effective retention strategies. Some sectors, like subscription boxes, often see even higher numbers. When you achieve a high repeat purchase rate, you know your customers trust your brand and want to come back.

You should check your repeat purchase rate regularly. Many experts suggest reviewing this metric every month. This helps you spot changes in customer behavior and act quickly if you see a drop. Regular reviews let you adjust your marketing and service to keep customers engaged. Sobot’s analytics make it easy to track these trends and set clear goals for improvement.

Tip: A high repeat purchase rate means your store delivers value and builds trust. Use this metric to measure your progress and guide your retention efforts.

Industry Benchmarks

Different ecommerce sectors have their own benchmarks for repeat purchase rate. You can use these numbers to compare your store’s performance and set realistic targets. Here is a table with typical and target rates for popular sectors:

You can see that subscription models often have the highest rates. Beauty and cosmetics brands also perform well. Electronics stores usually have lower rates because of longer product cycles.

Sobot’s analytics help you benchmark your results against these industry standards. You can track your repeat purchase rate by channel, product, or campaign. For example, OPPO used Sobot’s unified analytics to boost its repurchase rate by 57%. By combining chatbot support and seamless data integration, OPPO improved customer satisfaction and loyalty. You can read more about OPPO’s success here.

Note: Regularly review your repeat purchase rate—monthly or quarterly works best. This helps you spot trends and respond quickly to changes in customer loyalty.

How to Improve Repeat Purchase Rate

Customer Engagement Strategies

If you want to know how to improve repeat purchase rate, start by focusing on customer experience at every step. You can use several proven strategies to increase repeat purchase rate and build customer loyalty:

• Personalization: Use customer data to send product recommendations, personalized emails, and special offers. Customers who feel valued are 306% more likely to buy again. Personalization makes shopping easier and builds trust.
• Loyalty programs: Offer points, tiered rewards, or VIP memberships. Loyalty programs encourage customers to return. For example, Amazon Prime members spend twice as much as non-members. A 5% increase in retention can boost profits by up to 95% (source).
• Omnichannel support: Make sure customers can reach you on any channel—website, app, social media, or phone. Omnichannel shoppers buy 70% more often and spend 34% more than single-channel shoppers.
• Continuous engagement: Send thank-you emails, ask for feedback, and share useful content after each purchase. Automated email and SMS campaigns, like birthday discounts or abandoned cart reminders, keep your brand top of mind.
• Excellent customer support: Fast, friendly help builds trust. 89% of shoppers are more likely to buy again after a positive service experience.

These strategies show you how to improve repeat purchase rate by making every customer interaction count.

Sobot Live Chat for Retention

Sobot Live Chat gives you powerful tools to improve customer experience and increase repeat purchase rate. The platform uses AI-powered chatbots to answer questions quickly and accurately. If a problem is complex, Sobot moves the chat to a live agent for personal help. You can set up triggered messages based on customer actions, like sending a discount after a purchase or reminding someone about items left in their cart.

Sobot’s analytics dashboard helps you track how to improve repeat purchase rate in real time. You can see which customers are at risk of leaving and send them special offers. The system uses segmentation to target groups with the right message at the right time. Predictive analytics help you spot trends and act before customers churn.

Keep tracking your results with Sobot’s tools. Regularly review your customer experience data and test new ideas. When you use Sobot, you make it easy to deliver a seamless, personalized experience across all channels. This approach helps you increase repeat purchase rate and grow your business for the long term.

Tip: Improving customer experience and using loyalty programs together can make a big difference. Loyal customers spend 67% more than new ones, and happy customers often become brand advocates.

---

Tracking and improving your repeat purchase rate helps you grow your ecommerce business. Start by calculating your repeat purchase rate, then use tools like Sobot Live Chat to monitor and boost it. Sobot gives you real-time analytics, omnichannel support, and AI-powered engagement. You see results like OPPO’s 57% increase in repeat purchases and 94% positive feedback.

• Customers using live chat are 2.8 times more likely to buy again and spend 60% more per order (source).
• Sobot integrates with platforms like Shopify and Amazon, helping you manage every customer journey and increase loyalty.
  Choose Sobot to build lasting customer relationships and drive repeat purchase rate growth.

FAQ

What is a good repeat purchase rate for ecommerce?

A good repeat purchase rate for ecommerce stores usually falls between 20% and 30%. Some industries, like grocery delivery, see rates above 60%. You can compare your results to industry benchmarks to set realistic goals.

How often should you track repeat purchase rate?

You should check your repeat purchase rate every month. Regular tracking helps you spot trends and respond quickly. Sobot’s analytics dashboard updates in real time, so you always see the latest data.

Can Sobot Live Chat help increase repeat purchase rate?

Yes! Sobot Live Chat uses AI-powered tools and omnichannel support to boost customer engagement. Businesses using live chat see customers return 2.8 times more often and spend 60% more per order (source).

What factors affect repeat purchase rate?

Many things can change your repeat purchase rate. Product quality, customer service, and personalized offers all matter. Fast support, like Sobot’s live chat, makes customers more likely to buy again.

Tip: Happy customers return more often. Focus on service and engagement to improve your repeat purchase rate.

See Also

Best Call Center Analytics Tools To Use In 2024

How To Excel At Live Chat For Retail Success

Step-By-Step Guide To Deploy Omnichannel Contact Centers

Comprehensive Overview Of Omnichannel Call Center Platforms

Improving Call Center Efficiency Through Effective Monitoring