What is a Customer Information Display and Why It Matters

Flora An

·March 6, 2025

·19 min read

A customer information display serves as a digital interface that shares real-time updates with customers during their interactions with a business. Whether it’s showing transaction details at a checkout counter or order statuses in a restaurant, this tool ensures clarity and accuracy. By providing instant information, it reduces confusion and builds trust. For example, Sobot integrates intelligent customer information displays into its solutions, helping businesses streamline communication and improve satisfaction. These displays not only enhance transparency but also create a seamless experience that fosters loyalty.

Understanding Customer Information Displays

What is a Customer Information Display?

Definition and primary purpose

A customer information display is a digital tool that provides real-time updates to customers during their interactions with a business. These displays show essential details such as prices, product descriptions, and even promotional content. For example, in retail, they can display product prices at checkout counters, while in restaurants, they might show order statuses. By offering clear and accurate information, these displays reduce confusion and improve the overall customer experience.

Businesses often use various types of customer displays, including traditional VFD (Vacuum Fluorescent Display) screens and modern LCD screens. LCD screens, in particular, stand out for their ability to showcase text, images, and videos, making them versatile for different industries. Whether mounted on poles or integrated into POS systems, these displays enhance transparency and streamline interactions.

How customer displays work in real-time

Customer displays operate by connecting to a business's system, such as a POS or CRM platform. When a transaction occurs, the display retrieves data from the system and presents it instantly to the customer. For instance, at a retail checkout, the display might show the item name, price, and total cost as the cashier scans each product. This real-time functionality ensures that customers stay informed throughout the process, reducing errors and building trust.

Interactive displays take this a step further by allowing customers to engage directly. Touchscreens, for example, enable users to browse menus, select options, or confirm orders. This interactivity not only improves engagement but also empowers customers to take control of their experience.

Key Features of Customer Displays

Real-time transaction updates

One of the most critical features of a customer display is its ability to provide real-time updates. These updates ensure that customers see accurate information as transactions occur. For example, in a retail setting, the display shows scanned items, their prices, and the total amount due. This transparency minimizes misunderstandings and enhances trust.

Sobot’s intelligent customer information display integrates seamlessly with existing systems to deliver these updates. Its high system uptime of 99.99% ensures reliability, even during peak business hours. This stability makes it an ideal solution for businesses aiming to improve operational efficiency and customer satisfaction.

Customizable content for diverse industries

Customer displays offer customizable content management, allowing businesses to tailor the information shown based on their needs. For instance, a restaurant might use a display to show order statuses, while a retail store could highlight promotional offers. High-resolution displays make visuals sharp and engaging, attracting customer attention and boosting sales.

The flexibility of these displays extends to their physical setup. Businesses can mount them on poles, integrate them into POS systems, or even use mobile and web-based options. This adaptability makes them suitable for various industries, from retail to hospitality.

Feature	Description
High-Resolution Displays	Enhances clarity and sharpness, making visuals professional and engaging, which can attract customers and boost sales.
Interactivity	Allows users to engage with the display, creating personalized experiences that increase customer engagement and lead conversion rates.
Customizable Content Management	Enables easy updates and management of content, ensuring it remains fresh and relevant, which is crucial for businesses to respond to trends quickly.
Durability and Energy Efficiency	Ensures long-term reliability and reduces operational costs, making displays suitable for high-traffic or outdoor settings while also being environmentally friendly.

By leveraging these features, businesses can create a more engaging and efficient customer experience.

The Purpose and Benefits of Customer Information Displays

Enhancing Customer Experience

Providing clear and accurate information

A customer display ensures that you receive precise and up-to-date information during your interactions with a business. For example, when shopping, you can see itemized prices and totals as they are scanned at the checkout. This clarity eliminates confusion and helps you make informed decisions. Businesses that use customer information displays also benefit by reducing disputes and enhancing the overall customer experience.

Sobot’s intelligent customer information display excels in this area. Its seamless integration with existing systems ensures that the information you see is always accurate and reliable. With a system uptime of 99.99%, you can trust it to perform consistently, even during peak hours.

Reducing errors and improving satisfaction

Errors in transactions can lead to frustration. A customer display minimizes these errors by showing real-time updates, allowing you to verify details instantly. For instance, in a restaurant, you can confirm your order on the display before it is processed. This reduces mistakes and ensures your satisfaction.

By providing accurate information, businesses not only improve your experience but also build a reputation for reliability. This attention to detail fosters loyalty and encourages repeat visits.

Building Trust and Transparency

Displaying real-time order details

Transparency is key to building trust. A customer display keeps you informed by showing real-time updates on your order status.

You can track your order’s progress, reducing anxiety.
Accurate updates ensure timely deliveries, boosting your confidence in the business.
Clear communication fosters a sense of trust and reliability.

For example, when ordering online, seeing your package’s status in real-time reassures you that the business values your time and trust.

Demonstrating accountability to customers

Accountability strengthens the bond between you and a business. A customer display demonstrates this by providing visible proof of transactions. Whether it’s a receipt preview or a detailed breakdown of charges, you can verify every step. This transparency not only builds trust but also shows that the business prioritizes your satisfaction.

Driving Engagement and Loyalty

Encouraging interaction through dynamic content

Dynamic content on a customer display grabs your attention and keeps you engaged. Businesses use interactive features like quizzes or personalized recommendations to create a tailored experience. For example:

Quizzes help you find products that match your preferences.
Personalized recommendations suggest items based on your interests.
Interactive web content adapts to your needs, making your experience unique.

This approach not only enhances engagement but also makes you feel valued as a customer.

Strengthening brand connections

A customer display can strengthen your connection with a brand by showcasing its values and offerings. Dynamic content, such as personalized emails or real-time updates, keeps you informed and engaged. For instance:

Example Type	Description
Personalized Email Experiences	Emails that address you by name and tailor content based on your preferences.
Real-time Updates in E-commerce	Systems that show up-to-the-minute availability and adjust content based on your location.
Interactive Social Media Content	Engaging content like polls and quizzes that adapt based on your responses and preferences.

By using these strategies, businesses not only increase sales transparency but also foster loyalty, ensuring you return for future interactions.

Types of Customer Information Displays

Digital Signage and Interactive Displays

Features and applications in retail and hospitality

Digital signage and interactive displays serve distinct purposes in retail and hospitality. Digital signage informs customers by displaying static or pre-set content, such as menus or promotional offers. For example, a hotel lobby might use digital signage to showcase wayfinding maps or advertise in-room dining options. Interactive displays, on the other hand, allow customers to engage directly through touchscreens. These displays are ideal for tasks like self-check-ins or browsing product catalogs.

Feature	Digital Signage	Interactive Displays
User Interaction	No interaction required	Allows user engagement through touchscreens
Purpose	Primarily to inform	Facilitates two-way exchange of information
Content Flexibility	Limited to pre-set information	Can display targeted content based on user input
Cost	Generally lower due to non-touch screens	Higher due to touchscreen technology

Benefits of dynamic and interactive content

Dynamic content grabs attention and keeps customers engaged. Digital signage can display real-time updates, such as event listings or weather forecasts, making it versatile for various settings. Interactive displays go further by personalizing the experience. For instance, a touchscreen kiosk in a retail store can recommend products based on your preferences. These features not only enhance engagement but also improve customer satisfaction by providing relevant and timely information.

Self-Service Kiosks

Use cases in customer service centers

Self-service kiosks streamline operations in customer service centers. You can use them to complete tasks like bill payments, ticket bookings, or even product returns. These kiosks reduce wait times and improve efficiency by allowing you to handle transactions independently. For example, in a fast-food restaurant, a kiosk lets you customize your order and pay without needing assistance. This convenience makes them a popular choice in high-traffic areas.

Empowering customers with autonomy

Self-service kiosks empower you by giving you control over your interactions. They operate 24/7, ensuring constant access to services. Multilingual support makes them accessible to a broader audience. You can personalize your experience, such as customizing orders or accessing detailed product information. These features not only enhance convenience but also make the process enjoyable and engaging.

Mobile and Web-Based Customer Displays

Integration with apps and websites

Mobile and web-based customer displays integrate seamlessly with apps and websites, offering you a consistent experience across devices. For example, a retail app might show real-time inventory updates, while a restaurant website could display your order status. These displays ensure you stay informed, no matter where you are.

Reaching customers on their preferred devices

Mobile and web-based displays meet you where you are most comfortable—on your smartphone or computer. This flexibility allows businesses to provide updates, promotions, or personalized recommendations directly to your device. For instance, a point-of-sale system might send a digital receipt to your email, ensuring you have access to your transaction details anytime.

In-Store Monitors and Screens

Enhancing the in-store experience

In-store monitors and screens transform your shopping experience by making it more engaging and informative. These displays provide personalized recommendations, helping you discover products that match your preferences. For example, AI-powered monitors can suggest complementary items based on your style or past purchases. This not only enhances convenience but also makes your visit more enjoyable.

Interactive touchscreens allow you to explore product details, compare options, and even check availability. Imagine browsing a store and using a screen to find the perfect size or color without needing assistance. Smart shelf displays further improve your experience by showing real-time pricing and inventory updates, ensuring you have all the information you need to make confident decisions.

Flexible and curved screens elevate the shopping environment by creating visually captivating spaces. These displays turn ordinary areas into immersive experiences, leaving a lasting impression and encouraging you to return.

Use cases in physical locations

In-store monitors and screens serve various purposes across industries. Retail stores use ultra-high-definition (UHD) displays to showcase products with stunning clarity, making items more appealing. Transparent OLED screens allow you to see products behind the display while viewing dynamic content, blending functionality with innovation.

In grocery stores, smart shelf displays provide real-time updates on stock levels and promotions, helping you find the best deals. Flexible and curved screens create immersive environments in high-end boutiques, enhancing the overall shopping experience. Restaurants use interactive kiosks to let you customize orders and view nutritional information, making your visit more efficient and enjoyable.

These versatile displays adapt to different needs, ensuring every interaction feels seamless and tailored to you. Whether you're shopping for clothes, groceries, or dining out, in-store monitors enhance your experience at every step.

How to Implement Customer Information Displays Effectively

Integration with Existing Systems

Ensuring compatibility with current technology

To ensure compatibility, you need to evaluate your existing systems and identify potential integration challenges. Many businesses face issues with outdated systems, which can hinder productivity by up to 30%. For example, 70% of IT leaders report that legacy systems slow down operations. Upgrading to flexible platforms that support modern customer-facing POS systems can resolve these issues.

Challenge Type	Evidence
Integration Challenges	70% of digital transformation initiatives fail due to ineffective integration strategies.
Legacy System Constraints	70% of IT leaders report being hindered by outdated systems, leading to a 30% productivity loss.
Operational Efficiency Improvement	General Electric's $1 billion investment in digital upgrades resulted in a 20% efficiency increase.

Sobot’s solutions, like its Voice/Call Center, integrate seamlessly with existing systems. This ensures that your customer information displays work efficiently without disrupting operations.

Streamlining data flow for real-time updates

Streamlining data flow involves breaking down silos and connecting all customer touchpoints into a central system. This approach ensures consistent customer profiles and real-time updates. You can achieve this by:

Defining unique data markers to merge records accurately.
Customizing dashboards to display relevant data for different teams.
Using a flexible platform to accommodate future integration needs.

Sobot’s intelligent customer-facing POS systems excel in this area. They provide real-time updates with 99.99% uptime, ensuring your customers always receive accurate information.

Customizing Content for Customer Needs

Tailoring information to specific audiences

Tailoring content involves aligning your messaging with customer preferences. For example, you can create ads that match different stages of the customer journey. A/B testing helps refine your messaging to find what resonates most. By understanding your audience, you can deliver highly specific content that feels personal and relevant.

Sobot’s customer-facing POS solutions allow you to customize content effortlessly. Whether you’re in retail or hospitality, you can display promotions or product details that align with your audience’s needs.

Using visuals and language that resonate

Visuals and language play a crucial role in engaging your audience. High-resolution displays make your content visually appealing, while clear language ensures your message is understood. For instance, a restaurant can use vibrant images of dishes to attract customers, while a retail store can highlight discounts with bold text.

Sobot’s displays support customizable visuals and multilingual options, making them ideal for diverse industries. This flexibility helps you connect with your audience effectively.

Leveraging Sobot's Voice/Call Center for Customer Displays

Unified workspace for managing customer interactions

Sobot’s Voice/Call Center provides a unified workspace where you can manage all customer interactions seamlessly. This workspace integrates customer data, enabling you to deliver consistent and personalized experiences. For example, when a customer contacts your service team, agents can access their transaction history instantly. This reduces response times and enhances satisfaction.

Intelligent call routing and real-time data integration

Intelligent call routing ensures that customer inquiries reach the right agent quickly. Sobot’s system uses AI to analyze customer needs and route calls accordingly. Real-time data integration further enhances this process by providing agents with up-to-date information. This combination improves efficiency and ensures your customers receive the best service possible.

Regular Maintenance and Performance Tracking

Keeping content fresh and relevant

To keep your customer information display effective, you need to update its content regularly. Stale or outdated information can confuse customers and reduce trust. For example, a retail store that fails to update promotions on its displays risks disappointing customers when they find out the offer has expired. Regular updates ensure your content stays accurate and engaging.

You can use tools like Sobot’s intelligent customer information display to simplify this process. Its customizable content management system allows you to make quick updates across multiple displays. This feature is especially useful for businesses with dynamic needs, such as restaurants updating daily menus or retail stores showcasing seasonal discounts.

Tip: Schedule periodic reviews of your display content. Weekly or monthly checks can help you identify outdated information and replace it with fresh, relevant updates.

Measuring success through customer feedback

Tracking the performance of your customer information display helps you understand its impact. Customer feedback is one of the most reliable ways to measure success. For instance, you can ask customers if the display made their experience smoother or if they found the information helpful.

Sobot’s solutions, like its Voice/Call Center, integrate real-time data tracking and analytics. These tools allow you to gather insights from customer interactions and identify areas for improvement. For example, if customers frequently ask questions about promotions already displayed, it may indicate the need for clearer messaging.

Fact: According to a study by Microsoft, 77% of customers view brands more favorably when they ask for and act on feedback.

By combining feedback with performance metrics, you can refine your displays to better meet customer needs. This approach not only improves satisfaction but also strengthens trust in your business.

Why Sobot is the Ideal Partner for Customer Information Displays

Sobot's Expertise in Customer Interaction Solutions

Comprehensive contact center solutions

Sobot offers a robust suite of contact center solutions designed to enhance your customer interactions. These solutions integrate advanced technologies like AI and automation to streamline communication across multiple channels. Whether you manage a retail store, a fintech platform, or a life service business, Sobot provides tools that improve efficiency and satisfaction. Over 10,000 brands, including Samsung, OPPO, and Michael Kors, trust Sobot to elevate their customer experience.

Evidence Type	Description
Strategic Partnerships	Sobot collaborates with Meta, AWS, and Alibaba Cloud to deliver cutting-edge solutions.
Proven Results	Businesses using Sobot report improved Net Promoter Scores (NPS) and operational efficiency.
Global Recognition	Companies across industries achieve lower costs and higher customer satisfaction with Sobot.

Trusted by leading global brands

Sobot’s reputation as a trusted partner stems from its proven track record with global brands. Companies like OPPO, HP, and J&T rely on Sobot to manage their customer interactions effectively. For example, OPPO achieved an 83% chatbot resolution rate and a 94% positive feedback rate after implementing Sobot’s solutions. These results demonstrate Sobot’s ability to deliver measurable improvements in customer satisfaction and engagement.

Brand	Industry
OPPO	Retail
Samsung	Retail
HP	Retail
OPay	Fintech
J&T	Life Service

Leveraging Sobot's Voice/Call Center for Seamless Integration

Intelligent customer information display capabilities

Sobot’s Voice/Call Center integrates seamlessly with customer information displays, ensuring real-time updates and accurate data flow. Its AI-powered platform supports multi-channel communication, allowing you to provide consistent service across various touchpoints. Features like sentiment analysis and human agent transfer ensure that your customers receive empathetic and personalized support when needed.

Feature	Benefit
AI Capabilities	Enhances interactions with natural language processing.
Sentiment Analysis	Identifies customer emotions to prioritize urgent cases.
Human Agent Transfer	Connects distressed customers to agents for personalized assistance.

Enhancing customer satisfaction and operational efficiency

Sobot’s solutions prioritize both customer satisfaction and operational efficiency. For instance, the system quickly routes calls to the right agent, reducing wait times and frustration. When AI cannot resolve an issue, it escalates the case to a human agent, ensuring a smooth transition. This approach not only improves your customers’ experience but also optimizes your team’s productivity.

Real-World Success Stories

OPPO's improved customer service with Sobot

OPPO, a global leader in smart devices, partnered with Sobot to enhance its customer service during peak shopping periods. By integrating Sobot’s chatbot and ticketing system, OPPO reduced repetitive inquiries and allowed human agents to focus on complex issues. The result? An 83% chatbot resolution rate, a 94% positive feedback rate, and a 57% increase in repurchase rates. These achievements highlight how Sobot’s solutions can transform your customer service operations.

Achieving higher satisfaction and engagement rates

Sobot’s impact extends beyond OPPO. Across industries, businesses using Sobot report significant improvements in key metrics. For example:

Inbound discussion volumes reduced by 20%.
Positive feedback rates exceeded 96%.
Customer satisfaction scores reached 97%.

These results demonstrate Sobot’s ability to deliver tangible benefits, making it the ideal partner for your customer information display needs.

Customer information displays play a vital role in enhancing your interactions with businesses. These tools provide real-time updates, ensuring you receive accurate and transparent information. By improving clarity and reducing errors, they elevate your overall experience and foster trust. For example, a display at a retail checkout shows itemized prices, helping you verify transactions instantly.

Sobot’s intelligent solutions, like its Voice/Call Center, integrate seamlessly with these displays. With features such as real-time data updates and customizable content, Sobot ensures your business delivers exceptional service. Trusted by global brands, Sobot empowers businesses to create engaging and efficient customer experiences.

FAQ

What industries benefit the most from customer information displays?

Customer information displays enhance operations in industries like retail, hospitality, and financial services. For example, retail stores use them to show real-time pricing, while restaurants display order statuses. Sobot’s solutions cater to diverse sectors, including gaming and education, ensuring businesses deliver accurate and engaging customer experiences.

How do customer information displays improve customer trust?

These displays provide real-time updates, ensuring transparency during transactions. For instance, a display at a checkout counter shows itemized prices, reducing errors. Sobot’s intelligent customer information display integrates seamlessly with systems, offering 99.99% uptime for reliable and trustworthy interactions.

Can small businesses afford customer information displays?

Yes, small businesses can adopt affordable options like Sobot’s SaaS-based solutions. These displays operate on a rental model, reducing upfront costs. For example, a local café can use them to show daily specials, enhancing customer engagement without significant investment.

Are customer information displays customizable?

Absolutely! Businesses can tailor displays to show relevant content, such as promotions or order details. Sobot’s displays support multilingual options and high-resolution visuals, making them ideal for diverse audiences. For example, a hotel can display personalized greetings in multiple languages.

How do Sobot’s solutions simplify display integration?

Sobot’s customer information displays integrate effortlessly with existing systems like POS or CRM platforms. This ensures real-time data flow and compatibility. For example, retail businesses can connect displays to their inventory systems, providing accurate stock updates to customers.