CONTENTS

    Best Digital Customer Care Tools for Modern Businesses

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    Flora An
    ·August 7, 2025
    ·18 min read
    Best

    Looking for the best digital customer care tools in 2025? Sobot offers an outstanding solution with its Live Chat and Sobot call center, alongside other top platforms like Salesforce Service Cloud. These tools leverage Sobot AI, chat automation, and smart analytics to make every customer interaction smoother and faster. Currently, 45% of customer support teams use AI, and 80% of organizations are adopting chatbots for service. With AI now capable of handling up to 70% of customer interactions, you receive quicker responses and enhanced support. Sobot unifies all your chats in one place, supports every channel, and powers your call center with advanced Sobot AI technology. Choosing the right digital customer care tool like Sobot helps you increase customer loyalty and drive business growth.

    Digital Customer Care Tools

    Definition

    When you think about digital customer care tools, you might picture live chat windows, chatbots, or even help desk software that pops up when you visit a website. These tools are more than just fancy add-ons. According to Salesforce, digital customer care tools include live chat, SMS, email, self-service portals, and AI-powered agents. You use these tools to help your customers quickly and easily, no matter where they are or what device they use.

    Digital customer service software lets you talk to your customers on their favorite channels. You can answer questions, solve problems, and even guide them through purchases. Unlike old-school phone support, digital customer service uses many channels at once. This means you can help more people at the same time and give them a better experience. For example, Sobot’s customer support software brings together live chat, chatbots, and ticketing systems so you can manage all your customer conversations in one place. This makes your team faster and your customers happier.

    Importance

    Why do you need digital customer care tools? The answer is simple: your customers expect fast, easy, and personal help. Over half of people want a response within an hour, day or night. If you use customer service software, you can meet these high expectations. Here are some reasons why these tools matter:

    • Digital customer care tools let you connect with customers on websites, apps, and social media.
    • You can personalize every interaction using data from your customer service platforms.
    • AI-powered customer support software, like Sobot’s chatbot, can handle up to 80% of routine questions. This frees your team to focus on tougher problems.
    • Companies using digital customer service software see faster response times and happier customers.
    • With help desk software, you can track every issue and make sure nothing slips through the cracks.

    Did you know? By 2025, AI will handle 95% of all customer interactions. That means most of your customer support will run on smart software, not just people.

    Here’s a quick look at the main types of digital customer care tools and their trends:

    Tool Type2025 Market PositionKey Features
    AI-powered Chatbots & Virtual AssistantsLargest share24/7 help, fast answers, cost savings
    Agent Assist & Knowledge ManagementFastest growthReal-time tips, better answers, hybrid support
    Help Desk Software & Customer Service PlatformsEssential for all businessesTracks issues, manages tickets, boosts efficiency

    If you want to keep up with customer needs, you need customer support software that works across all channels. Sobot’s customer service software, for example, lets you chat, call, and message customers from one dashboard. This makes your team more productive and your customers more loyal. When you use the right customer experience platforms, you can boost sales, improve satisfaction, and grow your business.

    Top Tools for Customer Support

    Top

    When you want to deliver great customer service, you need the right customer support software. There are many tools out there, but some stand out because they make your job easier and your customers happier. Let’s look at the best ai customer support tools you can use in 2025.

    Live

    Sobot Live Chat

    If you want a tool that brings everything together, Sobot Live Chat is a top choice. You can talk to your customers on their favorite channels, like WhatsApp, Facebook, Instagram, Telegram, and even Discord. Sobot Live Chat is more than just live chat software. It is a complete customer support software that helps you manage all your conversations in one place.

    Here’s what makes Sobot Live Chat special:

    • Sobot connects WhatsApp Business API with AI-powered chatbots. You can answer customer questions fast and at any time.
    • The interface is easy to use. You can see all your chats and tickets in one dashboard.
    • Automation takes care of routine questions. Your team can focus on bigger problems.
    • Sobot uses AI to personalize every chat. Customers feel like you know them.
    • You get deep analytics. Sobot checks over 150 indicators, so you can see what works and what needs fixing.
    • Customers love it. Sobot has a 5.0 rating from 38 reviews. People say their response times are faster and their customer engagement is better.
    • Sobot understands many industries. It works for retail, finance, gaming, education, and more.
    • You can try it for free. Sobot offers a free trial so you can see how it fits your business.

    Tip: Sobot’s automation and AI features help you handle more chats without hiring more agents. This saves money and keeps your customers happy.

    Sobot stands out because it brings together live chat tools, ticketing, and AI in one place. You don’t have to switch between different customer service tools. Everything is right there for you and your team. If you want to boost your customer satisfaction and make your support team more efficient, Sobot Live Chat is a smart pick.

    Zendesk

    Zendesk is another popular customer support software. Many big companies use it to manage customer conversations. Zendesk brings together email, chat, phone, and social media in one platform. You can track tickets, set up automation, and get detailed reports.

    Here’s a quick look at Zendesk’s strengths and weaknesses:

    Feature / AspectAdvantagesDisadvantages
    Omnichannel SupportCombines email, chat, phone, and social media. Improves engagement.Needs training. Messaging can get mixed up if not managed well.
    Ticketing SystemTracks issues, manages tickets, and rates customer satisfaction.Complex interface. New agents may find it hard to learn.
    Analytics and DashboardsOffers lots of reports and performance data.Can be overwhelming for small teams. Some users find reports hard to manage.
    Automation and WorkflowsUses AI to automate tasks and improve response times.Setup can be tricky. You may need technical help.
    Customization and IntegrationsWorks with many third-party apps and APIs.Some integrations are hard to set up.
    Pricing and PlansScalable for big companies.Higher-tier plans can get expensive.
    User FeedbackPraised for automation and ticketing.Some users dislike the reporting and pricing.

    Zendesk is strong if you need a powerful customer support software with lots of features. It works well for big teams that need to manage many customer conversations at once. If you run a small business, you might find Zendesk a bit complex.

    Salesforce Service Cloud

    Salesforce Service Cloud is a leader in customer service platforms. You can use it to manage every part of your customer support, from chat to phone calls to social media. Salesforce uses AI to help you and your customers find answers fast.

    Here’s what you get with Salesforce Service Cloud:

    • AI-powered recommendations help you solve customer problems quickly.
    • Self-service portals let customers fix simple issues on their own.
    • Smart Service Planner gives you step-by-step plans for onboarding and compliance.
    • Instant replies powered by AI cut down wait times.
    • Proactive incident detection spots problems before they get big.
    • Asset Service Management tracks products and schedules repairs.
    • Slack integration helps your team work together and solve cases faster.
    • Appointment scheduling and work order management keep everything organized.
    • Lightning Console gives you a clear view of every customer and their history.
    • Live Agent chat lets you talk to customers in real time, from any device.
    • Mobile support means you can help customers even when you’re not at your desk.
    • Knowledge Management puts all your answers in one place.
    • Service Wave Analytics turns your data into insights you can use.
    • Social Customer Service connects you to customers on social media.
    • Omni Routing sends each case to the best agent for the job.

    Salesforce Service Cloud is great if you want a customer support software that grows with your business. You can start small and add more features as you need them. Many companies use Salesforce because it helps them give fast, personal service to every customer.

    Intercom

    Intercom is a modern customer support software that combines live chat, help desk software, and AI-powered automation. You can use Intercom to talk to your customers on websites, apps, and social media. It is trusted by over 25,000 businesses.

    Key features of Intercom include:

    • Fully integrated, omnichannel platform with AI chatbots and proactive support.
    • Built-in integrations with over 450 apps. You can create custom workflows without much coding.
    • In-depth analytics and reporting help you see what’s working.
    • Shared inbox makes teamwork easy. Everyone can see and manage customer issues.
    • AI-powered help centers and automated workflows save time.
    • Designed for fast, personal, and seamless customer support across all channels.

    Intercom is a good choice if you want a customer support software that is easy to use and helps you stay connected with your customers everywhere.

    Freshdesk

    Freshdesk is a favorite for small and medium businesses. It is a customer support software that brings together live chat, voice, and ticketing in one place. You can use Freshdesk to manage all your customer conversations without switching between different tools.

    Here’s why many people like Freshdesk:

    • Feature-rich with strong automation and ticket management.
    • Centralizes multi-channel inquiries, so you never miss a customer message.
    • Easy to use and cost-effective, especially for startups and SMBs.
    • Offers AI-driven automation to handle routine tasks.
    • Good integration options, though not as many as some bigger platforms.
    • Pricing is straightforward, but costs can rise if you need advanced features.
    • Customers say Freshdesk is easier to set up and use than some other customer service tools.
    Feature / AspectFreshdesk (Ideal for SMBs)Zendesk (Ideal for Enterprises)
    Pricing StructureSimple tiered pricing; costs rise with advanced featuresComplex pricing; total cost depends on selected add-ons
    Ease of Use & OnboardingIntuitive, quick setupMore complex, may need admin resources
    AI IntegrationBuilt-in AI, easy to deployAI from different products, can feel fragmented
    Automation & WorkflowsStrong automation, easy for common tasksPowerful, flexible for complex workflows
    CustomizationGood for branding, limited advanced optionsHighly customizable
    Multi-Channel SupportWell-integrated channelsHighly configurable channels
    Reporting & AnalyticsGood built-in reportsDeep, customizable analytics
    Integrations & MarketplaceGood selectionVery extensive marketplace
    Pricing TransparencyMore transparentCan be complex

    Freshdesk is a smart pick if you want customer support software that is easy to use and doesn’t break the bank. It is one of the best live chat tools for small businesses that want to grow.

    Note: If you want to compare more customer service tools, look at how each one handles chat, automation, and analytics. The right software will help you serve your customers better and grow your business.

    When you choose customer support software, think about your team size, your budget, and what your customers need. Sobot Live Chat, Zendesk, Salesforce Service Cloud, Intercom, and Freshdesk are all strong options. Each one brings something unique to the table. The best customer support tools help you connect with your customers, solve their problems fast, and keep them coming back.

    Customer Engagement Software

    Customer engagement software helps you connect with your customers in smarter ways. You can use these tools to chat, answer questions, and build strong relationships. The right customer engagement tools make every interaction feel personal and fast. Let’s look at how these solutions work for modern businesses.

    Omnichannel Solutions

    Omnichannel solutions let you talk to your customers on any channel they like. You can chat with them on your website, mobile app, or even social media. Sobot’s omnichannel platform brings all your customer conversations into one place. This means you never miss a message, and your team can see every chat history and customer detail. Big brands like Amazon and Starbucks use omnichannel customer engagement software to give shoppers a smooth experience, whether they buy online or in-store. When you use these tools, you can boost sales and keep customers coming back. Studies show businesses with omnichannel strategies grow revenue almost three times faster than those without. Source

    SoftwareKey Features & Effectiveness Evidence
    SalesforceOmnichannel CRM, personalized experiences, self-service options.
    SobotUnified inbox, AI-powered chat, analytics, seamless integration, self-service, and omnichannel support.
    HubSpotSmart CRM, product engagement rates, email campaigns, reporting dashboards.
    GlassboxReal-time analytics, session replay, heatmaps, error analysis.

    AI Chatbots

    AI chatbots are changing the way you help your customers. These ai customer support tools answer questions 24/7 and handle up to 80% of routine tasks. Sobot’s ai-powered chatbots use smart automation to solve problems fast. You can set up self-service options, so customers get answers without waiting. With ai, ticket resolution is 52% faster, and agents can help more people every hour. Check out this chart to see how ai chatbots improve customer service:

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    Image Source: statics.mylandingpages.co

    You can use ai customer support to boost satisfaction and make your team more productive. Sobot’s chatbots also support multiple languages, so you can help customers from anywhere.

    Social Media Tools

    Social media tools are now a big part of customer engagement software. You can chat with customers on platforms like WhatsApp, Facebook, and Instagram. Sobot lets you manage all these chats in one place, so you never lose track of a conversation. Did you know that 63% of customers expect brands to offer customer care on social media? Fast replies matter—37% want a response in 30 minutes or less. Social media customer engagement tools help you build loyalty and keep your brand top of mind. When you use these tools as part of your customer engagement strategy, you create a strong community and make customers feel heard.

    Tip: Use self-service features and ai to answer common questions on social media. This saves time and keeps your customers happy.

    Key Features of Customer Service Software

    When you look for customer service software, you want tools that make your job easier and your customers happier. The best software gives you smart features that help you work faster, answer questions better, and grow your business. Let’s break down the most important features you should look for.

    Automation & AI

    AI and automation change the way you help your customers. With ai customer support, you can answer questions any time, even when your team is asleep. AI chatbots handle simple requests, so your agents can focus on tough problems. This means faster replies and less waiting for your customers. Sobot uses ai to automate routine tasks, suggest answers, and even route tickets to the right person. You get 24/7 support, and your team saves time. AI also helps you personalize every chat by looking at customer data and giving smart suggestions. Here’s what automation and ai can do for you:

    • AI chatbots answer common questions instantly.
    • AI routes tickets to the best agent.
    • AI checks customer data to give personal replies.
    • AI tracks and updates your knowledge base.
    • Automation handles ticket creation and follow-ups.

    With these features, your customer service software becomes a real helper, not just a tool.

    Integration

    You want your customer service software to work with the other tools you use. Integration lets you connect your CRM, email, payment systems, and messaging apps. Sobot Live Chat, for example, brings all your chats, tickets, and customer info into one place. You don’t have to switch between screens or copy data by hand. Integration means your team sees everything they need, right when they need it. This saves time and keeps your customer records up to date. Here’s how integration helps:

    • Connects with CRM for full customer history.
    • Links to email and payment channels for smooth service.
    • Lets you chat with customers on WhatsApp, Facebook, and more.
    • Automates follow-ups and updates across platforms.
    • Gives your team a single view of every customer.

    When your software works together, you give better, faster service.

    Analytics

    Analytics turn your customer data into smart decisions. With customer service software like Sobot, you can track over 150 indicators. You see what’s working and what needs fixing. Analytics help you spot trends, measure agent performance, and find ways to improve. For example, you can group customers by behavior or see where people get stuck. AI in analytics can even suggest next steps or highlight problems before they get big. Here’s what analytics can do:

    1. Segment customers for targeted support.
    2. Spot friction points in the customer journey.
    3. Use dashboards to track response times and satisfaction.
    4. Get AI-powered insights for faster decisions.
    5. Share reports with your team to keep everyone on track.

    With strong analytics, you make choices based on facts, not guesses.

    Scalability

    As your business grows, your customer service software should grow with you. Scalability means you can add more users, channels, or features without slowing down. Sobot’s cloud-based platform lets you handle more chats and calls as your customer base expands. Automation and ai help you manage higher volumes without hiring more agents. You can also customize your software to fit new needs. Here’s why scalability matters:

    • Handles more customers as your business grows.
    • Adds new channels and features easily.
    • Keeps service quality high, even with more volume.
    • Supports global teams and remote work.
    • Lets you adjust quickly to busy seasons or new markets.

    Tip: Choose customer service software that supports your growth, so you never have to switch tools as you get bigger.

    The right customer service software gives you automation, integration, analytics, and scalability. With ai customer support and smart features like those in Sobot, you can deliver fast, personal, and reliable service every time.

    Choosing the Right Tools

    Business Needs

    When you pick digital customer care tools, start by thinking about your business goals. What do you want to achieve? Maybe you want to boost sales, improve customer satisfaction, or make your team more efficient. Every business is different. For example, Tesla built a digital platform to match its direct-to-consumer model and fast-changing technology. You might need customer support software that helps you manage lots of channels or one that makes it easy to personalize every chat. Sobot’s flexible solutions work for many industries, from retail to finance, because they let you customize features to fit your needs. Always match your customer service software to your unique goals and customer expectations.

    Budget

    Budget matters a lot when choosing customer support software. Small and medium businesses often save money by using cloud-based tools with pay-as-you-go pricing. You can also look for low-code platforms to cut down on development costs. Many companies use “Everything as a Service” (XaaS) models, which help you scale up without big upfront investments. Don’t forget to budget for training and cybersecurity. Sobot offers affordable options and free trials, so you can test before you commit. Always measure your return on investment by tracking things like revenue growth and customer satisfaction. This helps you see if your digital customer care tools are worth the cost.

    Integration

    Integration is key for any customer service software. You want your new tools to work with your existing systems, like your CRM or payment platform. Good integration means less manual work, fewer errors, and faster service. For example, when companies connect their digital customer care tools with other business systems, they see fewer mistakes and quicker results. Sobot Live Chat lets you bring all your chats, tickets, and customer data into one place, making your team’s job easier and your service more accurate.

    Vendor Support

    Vendor support can make or break your experience with customer support software. Look for vendors who offer strong onboarding, training, and live help. Good support means you get answers fast and can use all the features of your digital customer care tools. Sobot provides ongoing support and resources, so you always have help when you need it. When you have great vendor support, your team learns faster, solves problems quickly, and keeps your customers happy.

    Tip: Always try demos or free trials before you decide. Make a checklist of your needs, test each tool, and see how well it fits your business.

    Sobot in Action: Customer Success Story

    Sobot

    OPPO Case Study

    Let’s look at how OPPO, a global leader in smart devices, improved its customer service with Sobot. Before using Sobot, OPPO’s team struggled with data scattered across different channels. This made it hard to give customers a smooth experience. You might know how tough it is when your team can’t see all the info they need in one place. OPPO faced these main challenges:

    • Data fragmentation slowed down customer service.
    • Agents had to switch between website, app, and social media chats.
    • The team could not connect customer conversations with their CRM and knowledge base.

    Sobot’s omnichannel solution changed OPPO’s experience. With Sobot, OPPO brought all customer chats together. The system linked their website, app, and social media channels. It also connected with OPPO’s internal CRM and knowledge databases. This made it easy for agents to find answers and help customers faster. After switching to Sobot, OPPO saw a 57% increase in repurchase rate and an 83% chatbot resolution rate. These numbers show how a unified platform can boost your customer experience.

    Results & Benefits

    You want to see real results when you invest in new tools. OPPO’s experience with Sobot shows what’s possible. Here’s what happened after they started using Sobot’s AI-powered chatbots and smart support platform:

    • OPPO reduced customer churn by 25%. More customers stayed loyal.
    • Customer satisfaction jumped by 30%. People felt heard and valued.
    • Sobot’s AI predicted churn with 90% accuracy, so OPPO could act before losing customers.
    • The team handled more chats without hiring more agents, thanks to automation.
    • OPPO’s experience became more personal and proactive, leading to better reviews and more repeat buyers.

    If you want to improve your customer experience, Sobot’s solutions can help you get there. You can read more about OPPO’s journey here.

    Trends in Digital Customer Care

    AI & Automation

    You see ai everywhere in customer care now. Companies use ai customer support to answer questions fast and help you any time, day or night. Ai-powered chatbots talk like real people and solve problems in seconds. The global chatbot market will reach $1.34 billion by 2025. Ai can read your messages, understand your mood, and give you the right answer. When you use ai customer support, you get help 24/7. Ai also helps agents by giving them real-time tips and automating boring tasks. This means your team can focus on tough questions while ai handles the easy stuff. Sobot uses ai to power its chatbots and self-service tools, making sure you always get quick and personal support. Ai even helps you find answers in a self-service knowledge base, so you can fix things yourself.

    Omnichannel Support

    You want to talk to businesses on your favorite channel—maybe it’s WhatsApp, maybe it’s a website chat. Omnichannel support lets you do that. You get the same great service no matter where you reach out. Studies show that businesses using omnichannel strategies keep 91% more customers year over year. Most people use at least six different touchpoints before they buy something. With Sobot, you can chat, call, or message from anywhere, and your info stays connected. Ai helps keep your data in one place, so every agent knows your story. This makes your experience smooth and personal. Omnichannel support also uses ai to track your journey and suggest the best next step.

    Self-Service

    Self-service is a big trend in digital customer care. You want answers fast, and you don’t want to wait for an agent. Self-service tools let you solve problems on your own. You can use a self-service knowledge base to find guides, FAQs, and tips. Ai makes these tools smarter by showing you the best answers first. Companies see a 45% jump in customer satisfaction after adding self-service. Chatbots and ai customer support can cut service costs by up to 40%. Sobot’s self-service tools help you get what you need, when you need it. You can use a self-service knowledge base to check your order, reset your password, or learn about new products. Ai keeps these answers up to date and easy to find. When you use self-service, you save time, and support teams can focus on bigger problems.

    Tip: Try using a self-service knowledge base before reaching out to an agent. You might find your answer in seconds!


    You want your business to stand out with a great customer service experience. Digital customer service tools help you answer questions fast and keep customers happy. Sobot gives you smart solutions that boost your customer experience and make support simple. Try a free demo to see how digital customer service can help you grow. You can also read real stories or talk to vendors for more tips.

    FAQ

    What are digital customer care tools?

    Digital customer care tools help you talk to customers online. You can use live chat, chatbots, or help desk software. These tools let you answer questions fast and keep customers happy. Sobot offers digital customer care tools that work on websites, apps, and social media.

    How do digital customer care tools improve customer satisfaction?

    You get faster answers and better service. For example, Sobot’s AI chatbots handle up to 80% of routine questions. This means your team can focus on harder problems. Happy customers come back more often. Read more about customer satisfaction stats.

    Can I use digital customer care tools on social media?

    Yes! You can chat with customers on WhatsApp, Facebook, Instagram, and more. Sobot’s digital customer care tools bring all your messages into one place. You never miss a chat, and you reply faster.

    What features should I look for in digital customer care tools?

    Look for these features:

    • Omnichannel support
    • AI chatbots
    • Analytics and reports
    • Easy integration

    Sobot’s digital customer care tools include all these features. You can track over 150 indicators and connect with your favorite apps.

    Is it easy to start using Sobot’s digital customer care tools?

    Yes, you can start with a free trial. Sobot’s setup is simple. You get help from their support team if you need it. Many businesses see results in just a few days.

    Tip: Try Sobot’s digital customer care tools for free and see how they help your business grow!

    See Also

    Best Customer Support Software Solutions To Use In 2024

    How To Select The Right Social Media Support Tools

    Leading Voice Of Customer Platforms To Try In 2024

    2024’s Best Contact Center Platforms Thoroughly Evaluated

    Best Artificial Intelligence Tools For Enterprise Contact Centers