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    10 Ecommerce Leaders With Unmatched Customer Experiences

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    Flora An
    ·July 19, 2025
    ·20 min read
    10

    Great customer experience makes all the difference in e-commerce. You see brands like Amazon, Glossier, and Sobot setting the pace with fast delivery, smart recommendations, and easy support. Today, 80% of shoppers value experience as much as the product itself. The best ecommerce experience feels personal, uses smart tech like Sobot AI, and works everywhere you shop. Check out some numbers that show how much ecommerce experiences matter:

    Statistic/TrendImpact/Value
    89% of businesses compete mainly on customer experienceFluentSupport
    80% of customers value experience as much as productsSalesforce
    250% higher purchase rate with omnichannel CXRetail Dive
    40% higher revenue with personalizationMcKinsey

    You want a personalized experience, quick help, and a journey that fits your lifestyle. Top ecommerce brands deliver this through innovation, sustainability, and seamless online shopping—making every step of your journey smooth and memorable.

    Amazon

    Customer Experience

    When you think about e-commerce, Amazon probably comes to mind first. Amazon puts you at the center of every decision. You get fast shipping, easy returns, and support that actually listens. Amazon Prime gives you free two-day shipping, exclusive deals, and streaming perks. Over 200 million people have joined Prime, showing just how much shoppers value this kind of customer experience. Amazon’s one-click ordering makes buying simple and quick. You can even shop with your voice using Alexa. Amazon’s focus on customer satisfaction and exceptional customer service sets a high bar for all e-commerce experiences. The company uses customer reviews to help you make smart choices, and it always looks for ways to make your journey smoother.

    Key Features

    Amazon stands out because it keeps adding new features that make shopping easier for you. Here are some of the most impressive:

    • Personalized product recommendations powered by AI help you find what you want fast.
    • Amazon Go stores let you walk in, grab what you need, and leave—no checkout lines.
    • Amazon Lockers give you safe, flexible package pickup options.
    • Dynamic route planning means your orders arrive faster.
    • Voice shopping with Alexa lets you order hands-free.
    • AI-generated review highlights make it easy to see what others think.
    • Proactive customer support uses data to solve problems before you even notice them.

    These features show why Amazon’s unique selling proposition is all about making your e-commerce journey as smooth as possible.

    Takeaway

    You can learn a lot from Amazon’s approach to customer service. The company always puts you first, using data to personalize your experience and solve problems quickly. Amazon’s focus on innovation, omnichannel support, and customer empowerment has built strong loyalty. If you want to boost customer satisfaction and loyalty on your own e-commerce site, look at how Amazon uses technology and feedback. Brands like Sobot help businesses deliver similar seamless customer experiences by unifying channels and using AI to improve service. When you make every step easy and personal, you turn shoppers into fans.

    Apple

    Omnichannel Service

    When you shop with Apple, you get a personalized omnichannel experience that feels smooth from start to finish. You can browse products on your iPhone, add them to your cart, and then pick up right where you left off on your MacBook or iPad. Apple’s app lets you schedule appointments, order devices, and even join workshops. If you want to see a product in person, you can visit an Apple Store and get help from a real person. The Genius Bar offers hands-on support, while the Apple Support app gives you quick answers online. This blend of digital and in-store service means you never have to start your e-commerce journey over. Apple’s approach makes online shopping feel personal and easy, no matter where you are.

    Apple’s customer satisfaction stands out. Verified reviews for Apple products, like the iPhone X, often score between 4.5 and 4.75 stars. Apple’s Net Promoter Score reached 72 in 2022, much higher than most consumer electronics brands. This shows how much people trust and enjoy Apple’s e-commerce experience.

    Seamless Integration

    Apple’s unique selling proposition comes from how well everything works together. You can start shopping on your phone, pay with Apple Pay, and finish your purchase on your laptop. Apple Pay works with many e-commerce platforms, making checkout fast and secure. Your shopping cart syncs across all your devices, so you never lose your place. In stores, Apple uses iPads and Apple Watches as mobile checkout tools, so you skip the line. Apple Wallet keeps your cards and tickets handy, making every step of online shopping and in-store visits simple.

    This tight integration helps you move smoothly between channels, making e-commerce feel effortless.

    Best Practices

    Apple leads the way with best practices that make e-commerce better for you. The company offers flexible payment options, like trade-ins and installment plans, so you can upgrade easily. Personalized onboarding, with setup guides and Genius Bar help, makes new devices less confusing. Apple’s design stays the same across devices, so you always know what to expect. The company’s support team is available 24/7, both online and in stores, giving you peace of mind.

    • Apple’s loyalty programs and trade-in offers keep you coming back.
    • The brand encourages you to share your experiences, turning happy customers into ambassadors.
    • Apple’s focus on sustainability, like recycling programs, matches what many shoppers care about today.

    If you want to create a great e-commerce experience, look at how Apple puts you first at every step. Brands like Sobot also help businesses deliver seamless, omnichannel support, making sure your journey as a customer is always smooth and satisfying.

    Chewy

    Customer Support

    You want a brand that truly cares about you and your pet. Chewy stands out in e-commerce for its amazing customer experience. The company treats pets like family and trains its team to listen and help, not just save money. You can reach Chewy’s customer service 24/7 by phone, email, chat, or social media. This means you get help whenever you need it, even during emergencies. Chewy’s team often goes above and beyond. Many customers share stories about receiving handwritten notes, custom pet portraits, or even condolence flowers when a pet passes away. One customer said Chewy refunded unused supplies and donated them to a shelter in their pet’s honor, then sent flowers and a note. These gestures create a deep emotional connection and make your journey with Chewy unforgettable. Chewy’s customer satisfaction rating is 4.9 out of 5 stars, with over half a million positive Google reviews.

    Personalization

    Chewy makes your e-commerce experience feel personal. The company uses AI and data analytics to recommend products based on your pet’s breed, age, and needs. You get marketing messages and even surprise gifts tailored to your pet’s profile. Chewy’s team sends handwritten notes with first orders and creates custom pet portraits. You also get 24/7 support that feels friendly and caring. Chewy builds a community for pet lovers through social media and events, so you feel connected. Their Autoship program lets you schedule automatic deliveries, making life easier and boosting customer retention. This personalized experience keeps you coming back.

    Loyalty Drivers

    Chewy’s loyalty program is one of the best in e-commerce. You see the results in the numbers:

    Loyalty MetricValue
    Repeat Purchase Rate67%
    Customer Retention Rate68%
    Repeat Customer Revenue Share70%
    Average Customer Lifetime Value$1,200
    Loyalty Program Net Sales 2022$7.15 billion

    Chewy+ members place more orders, explore more categories, and use the mobile app more often. The Autoship subscription program alone brought in $6.23 billion in 2022. These numbers show how Chewy’s focus on personalized customer experiences and strong customer support drives loyalty and long-term success. If you want to build a loyal customer base in e-commerce, look at how Chewy puts people and pets first. Brands like Sobot also help e-commerce companies deliver great customer experience by unifying channels and making every step of the journey smooth.

    Walmart

    Omnichannel Shopping

    You want shopping to fit your life, not the other way around. Walmart gets this. The company connects its stores and website so you can shop how you want—online, in-store, or both. You can order groceries on your phone, pick them up curbside, or have them delivered to your door. Walmart’s mobile app helps you find deals, check in for pickups, and even navigate the store. This seamless approach creates an omnichannel shopping experience that saves you time and makes e-commerce feel personal.

    Did you know? Walmart’s curbside and store pickup programs can save you up to two hours a week on shopping trips. That’s more time for what matters to you.

    Technology Use

    Walmart uses some of the coolest tech in e-commerce to make shopping easier and more fun. Here’s what you’ll find:

    Walmart also connects shopping with social media. Many Gen Z shoppers now find and buy products right from their favorite apps. Walmart’s tech makes this possible, blending online and offline e-commerce for everyone.

    Strategy ElementDescription
    Seamless Channel IntegrationShop online or in-store with the same deals and services.
    Mobile AppOrder pickup, personalized deals, and store navigation at your fingertips.
    Delivery and FulfillmentChoose home delivery, curbside pickup, or express delivery.
    In-Store ExperienceEnjoy digital price tags and self-checkout for a faster trip.
    Loyalty ProgramWalmart+ gives you free shipping and scan-and-go checkout.

    Customer Benefits

    You get real results from Walmart’s e-commerce innovations. Customers report the highest experience scores in years for stores, pickup, and delivery. The company’s focus on convenience means you spend less time shopping and more time living. Walmart listens to your feedback and keeps improving. The company also works on sustainability by using eco-friendly packaging and energy-saving tech in stores. When you shop at Walmart, you support a brand that cares about both your experience and the planet.

    If you run an e-commerce business, you can learn from Walmart’s approach. Tools like Sobot help unify your customer channels and boost satisfaction, just like Walmart does. When you blend technology, sustainability, and a personal touch, you create loyal customers for life.

    Sobot

    Live Chat Solution

    Live

    You want your e-commerce business to stand out with fast, friendly support. Sobot helps you do just that. Its Live Chat solution gives you 24/7 customer assistance, so your shoppers always get help when they need it. You can connect with customers on your website, mobile app, or even social media like WhatsApp and Facebook. Sobot’s AI-powered chat handles up to 70% of routine questions, which means your team can focus on more complex issues. This leads to quicker answers and happier customers. Businesses using Sobot’s Live Chat see up to a 67% increase in sales conversions and a 95% customer satisfaction rate. You also get smart recommendations for shoppers, reminders for abandoned carts, and support in multiple languages. These features make your customer experience smooth and personal, no matter where your shoppers are.

    Ecommerce & Retail

    Sobot’s all-in-one platform brings together every channel your customers use. You can manage chats, calls, emails, and social messages in one place. This omnichannel approach creates seamless ecommerce experiences, whether your shoppers buy on Amazon, Shopify, or your own site. Sobot’s AI learns from every customer interaction, so you can offer personalized service and boost loyalty. You get detailed analytics, helping you spot trends and improve your e-commerce strategy. Many businesses report saving up to 40% in costs and handling 2.5 times more inquiries during busy seasons. Sobot’s flexible pricing and easy integration make it a smart choice for both small shops and big brands.

    Tip: Companies using Sobot’s real-time sentiment analysis are 2.4 times more likely to exceed their customer satisfaction goals.

    FeatureValue/Impact
    Omnichannel SupportConnects all customer channels
    AI ChatbotsHandle 70% of routine queries
    Analytics300+ reports for better decisions
    Multilingual SupportBuilds trust with global shoppers

    Customer Story: Michael Kors

    Michael Kors, a global fashion brand, wanted to improve its e-commerce experiences and customer service. By choosing Sobot, they unified all their customer channels—phone, chat, and social media—into one platform. This change cut response times by 83% and raised customer satisfaction to 95%. Michael Kors also used Sobot’s WhatsApp API to send verified messages, which increased their conversion rates by 20%. The brand now delivers a fast, personal customer experience that keeps shoppers coming back. You can read more about their success here.

    Shopify

    Ecommerce Brands Support

    You want your e-commerce business to grow fast and keep customers happy. Shopify helps you do both. This platform gives ecommerce brands the tools to build a memorable site that stands out. You can manage your inventory, track orders, and handle shipping all in one place. Shopify makes it easy to sell on your website, in stores, and even on social media. You get a single dashboard to see all your sales and customer data. This helps you spot trends and make smart decisions. Shopify also connects with customer support platforms like Sobot, so you can answer questions quickly and keep shoppers coming back.

    • Shopify helps you avoid stockouts and late deliveries by optimizing your supply chain.
    • You can build loyalty with referral programs and rewards, just like 707 Street did after moving to Shopify.
    • Brands like Astrid & Miyu saw a 5x jump in repeat customers by using Shopify’s omnichannel features.
    • Fast checkout options like Shop Pay boost conversion rates, with Everlane seeing 15% of transactions through Shop Pay in just 30 days.

    Shopify’s unique selling proposition is its ability to help ecommerce websites deliver the best ecommerce experience, no matter your business size.

    Customization

    Shopify lets you create an online store that fits your brand and your customers’ needs. You can personalize product pages, show recommendations, and even greet shoppers by name. The platform gives you lots of ways to make your store special:

    1. Tailor product collections and landing pages based on what your shoppers like.
    2. Use popups and offers triggered by visitor behavior to increase engagement.
    3. Add AI chatbots for instant support and smart product suggestions.
    4. Customize checkout with delivery date pickers, gift messages, and upsells.
    5. Offer loyalty rewards and post-purchase upsells to keep customers coming back.
    Customization OptionDescription
    Composable ArchitectureBuild unique experiences with flexible data structures.
    Metafields & MetaobjectsAdd custom content like quizzes or size guides.
    Custom Templates (Liquid)Design your storefront with Shopify’s easy-to-use language.
    Hydrogen & OxygenCreate fully custom storefronts for any business model.
    Shopify FunctionsAdd custom logic for discounts, shipping, and payments—no coding needed.

    You can even connect Shopify with Sobot’s omnichannel solutions to make your customer support seamless and efficient.

    Success Stories

    Many ecommerce brands have found success with Shopify. You can learn from their stories:

    • Gelpro Australia used AI-powered recommendations and saw a 30% sales boost.
    • Sassy Scents switched to interactive popups and reached a 25% conversion rate.
    • AMR Hair & Beauty improved site speed and B2B features, tripling sales and growing conversion rates by 93%.
    • En Gold blended DTC and B2B sales, increasing revenue by 45% in one year.
    • Beard & Blade doubled wholesale revenue after unifying operations on Shopify.

    Shopify helps you create the best ecommerce experience by making your store fast, personal, and easy to use. When you combine Shopify’s tools with Sobot’s customer service solutions, you give shoppers a reason to return again and again. That’s how you build a loyal customer base and a thriving e-commerce business.

    Glossier

    Community Engagement

    You want to feel like you belong when you shop online. Glossier gets this. The brand uses a customer-centric approach that puts you at the heart of everything. Glossier listens to your feedback and even lets you help create new products. For example, Boy Brow and Cloud Paint came from ideas shared by real customers. You can join polls, leave reviews, and take part in focus groups. This makes you feel valued and part of a bigger community.

    • Glossier hosts showroom events where you can test products and share your thoughts.
    • The brand’s “skin first, makeup second” idea matches what many health-conscious shoppers want.
    • You see your voice matter in product launches and updates.

    This customer-centric way of doing e-commerce builds trust and keeps you coming back.

    AspectDescription
    Community-Driven Product DevelopmentGlossier uses your feedback to create products that fit your needs.
    Customer LoyaltyYou feel proud and loyal because you help shape the brand.
    Social Media EngagementYou interact with Glossier on Instagram, TikTok, and Twitter.
    Brand IdentityOpenness and authenticity make you feel included.
    Feedback MechanismsOnline surveys and polls let you share your ideas.
    Physical EventsIn-person events deepen your connection to the brand.

    Social Media

    You spend a lot of time on social media, and so does Glossier. The brand connects with you on Instagram, TikTok, and Twitter, making every interaction feel personal. Glossier reposts your photos, makeup tutorials, and honest reviews. This turns your posts into real marketing. The brand’s Instagram has over 2.5 million followers, showing how much people love to join the conversation. You can comment, ask questions, and get quick replies. Glossier uses hashtags to find and share your stories, making you feel seen.

    Glossier’s social media team listens to your feedback and uses it to improve products. You help shape what comes next. This real-time customer engagement makes e-commerce more fun and interactive. Brands like Sobot also help e-commerce companies manage social channels and respond quickly, creating an engaging experience for every shopper.

    Brand Advocacy

    You want to support brands that care about you and the planet. Glossier’s customer-centric approach and focus on sustainability make it easy to become a fan. The brand encourages you to share your experiences and rewards you with free products or special offers. Many customers become brand ambassadors, spreading the word to friends and family. Glossier’s marketing feels honest and real, which builds trust.

    The company’s focus on sustainability shows in its packaging and campaigns. You see values like transparency and inclusivity in every message. When you love a brand, you talk about it. Glossier turns happy customers into advocates who help the brand grow. This is the power of a strong e-commerce community.

    Best Buy

    Service Excellence

    You want to feel confident when you shop for electronics online. Best Buy makes this easy with top-notch customer service. You can chat with a real expert who knows the products inside and out. These sales associates help you pick the right laptop, TV, or phone for your needs. After you buy, Best Buy offers free training and installation, so you never feel lost with your new device. The company trains its team to give you both friendly and expert help. You get support before, during, and after your purchase. Best Buy’s omni-channel approach lets you start shopping online and finish in-store or vice versa. This seamless blend of digital and physical shopping creates some of the best ecommerce experiences in the industry.

    • Specialized sales associates give you personal advice.
    • Free training and installation boost your satisfaction.
    • Seamless online and in-store support makes shopping flexible.
    • Best Buy focuses on building trust from your very first e-commerce order.

    Product Range

    You want choices when you shop. Best Buy gives you a huge selection of electronics and appliances. You can compare brands, prices, and features all in one place. The company’s website and app make it easy to check what’s in stock and find the best deals. You can order online and pick up in-store, or have your items delivered to your door. The Geek Squad offers expert help with setup and repairs, something you won’t find everywhere.

    AspectDescription
    Product RangeTVs, laptops, smartphones, tablets, cameras, refrigerators, washers, dryers, ovens, and more.
    Omnichannel PresenceShop online, in-store, or by phone. Pick up in-store or get home delivery.
    Mobile AppBrowse, check inventory, and buy from anywhere.
    Price ComparisonCompare prices easily and get price matching with Amazon.

    You get flexible delivery options like curbside pickup and buy online, pick up in-store. These features make e-commerce shopping easy and convenient.

    Customer Confidence

    You want to feel safe when you buy online. Best Buy works hard to earn your trust. The company’s personalized homepage increases engagement by 70%. Over 60% of employees have special training in multiple categories, so you always get expert advice. Membership programs reward you for coming back. Best Buy’s strong focus on customer service and expert support keeps shoppers loyal. The company’s strategies led to a 242% jump in online sales in Q2 2020, showing that customers love the experience. If you want to boost your own e-commerce business, consider tools like Sobot’s omnichannel solutions to unify your support and build lasting customer relationships.

    eBay

    Marketplace Trust

    When you shop on eBay, you want to feel safe and confident. eBay works hard to build trust in its e-commerce marketplace. The platform uses smart technology and strong rules to keep buyers and sellers honest. Here’s how eBay helps you trust the marketplace:

    • eBay blocks 99.2% of prohibited items before they even show up for sale.
    • The Verified Rights Owner (VeRO) Program lets brands report fake or stolen goods, which eBay removes quickly.
    • AI and real people check listings for problems, so you see fewer scams.
    • eBay works with law enforcement to stop theft rings and protect shoppers.
    • The Authenticity Guarantee checks high-end items like sneakers and handbags, so you know they’re real.

    You can see that eBay’s focus on marketplace safety makes your customer experience better. These steps help you shop with confidence, knowing eBay takes your safety seriously.

    Buyer Protections

    You want to know your money is safe when you buy online. eBay’s buyer protections make your e-commerce journey worry-free. Here are some ways eBay keeps you covered:

    • eBay’s Money Back Guarantee protects you if your item doesn’t arrive or isn’t as described.
    • Payments are held until delivery is confirmed, especially for private sellers, so you get what you paid for.
    • eBay UK now adds a small Buyer Protection fee for private seller deals, which helps reduce fraud and builds trust.
    • You get 24/7 customer support if something goes wrong.
    • eBay’s Vehicle Purchase Protection covers you up to $100,000 for cars with hidden problems.
    • The eBay Refurbished program gives you a one-year warranty on tested products.

    eBay also teaches you to check seller feedback and avoid deals that seem too good to be true. Sellers are encouraged to keep records and photos, which helps solve problems fast. All these protections make your customer experience smoother and safer.

    User Experience

    Shopping on eBay feels easy and familiar. You can find what you want with a simple search and clear product pages. The app and website are user-friendly, so you don’t get lost. Here’s a quick look at how eBay’s user experience compares:

    UX AspecteBay StrengthseBay Weaknesses
    NavigationUser-friendly, easy to use, good appSearch bar could be more visible
    Product Page DesignWell-organized, clear infoNeeds better cross-selling features

    eBay’s e-commerce platform may not have as much personalization as some others, but it still gives you a solid customer experience. If you want to make your own e-commerce site safer and more trusted, you can use tools like Sobot’s omnichannel solutions to unify support and boost customer satisfaction. When you focus on trust and easy shopping, you help everyone enjoy a better user experience.

    Starbucks

    Rewards Program

    You want to feel rewarded every time you grab your favorite drink. Starbucks makes this easy with its Starbucks Rewards program. You earn Stars with every purchase, turning your daily coffee run into a fun game. The more you visit, the more Stars you collect. You can redeem these Stars for free drinks, snacks, or even exclusive merchandise. The program uses a tier system—Green and Gold—so you unlock better perks as you go. You get a free birthday drink, special offers, and early access to new products. The app even lets you preload money onto a digital Starbucks Card, making checkout quick and easy. Over 26 million people in the U.S. use Starbucks Rewards, showing just how popular and engaging it is (source).

    • Earn Stars with every purchase
    • Redeem Stars for free items and extras
    • Enjoy tiered perks like free birthday drinks
    • Use a digital card for fast payments
    • Get personalized offers and early product access

    Digital Engagement

    Starbucks brings your coffee experience into the digital world. The mobile app lets you order ahead, customize your drink, and track your rewards—all from your phone. You can save your favorite orders and schedule pickups, so your drink is ready when you arrive. The app uses push notifications to share deals and seasonal drinks, keeping you in the loop. Gamified features like Starland offer bonus Stars through interactive games. The app also helps you find the nearest store with GPS, making it easy to grab a coffee wherever you are. Over 25% of Starbucks transactions in the U.S. now happen through the app, proving how much customers love this digital convenience.

    • Order ahead and skip the line
    • Customize and save your favorite drinks
    • Play games for bonus rewards
    • Get real-time updates on deals and new items
    • Find stores easily with GPS

    Customer Loyalty

    You keep coming back to Starbucks because the experience feels personal and rewarding. The company uses data from millions of transactions to send you offers that match your tastes. You might get bonus Star challenges or invites to exclusive events. Starbucks even tailors rewards to fit local preferences, making you feel like part of a community. The program’s flexibility lets you choose how to use your Stars, which keeps things fresh and exciting. Starbucks builds loyalty by making every visit feel special. If you want to create this kind of loyalty in your own e-commerce business, tools like Sobot can help you personalize offers and unify customer interactions across channels.

    Tip: Personalization and gamification turn everyday purchases into a little adventure. That’s why Starbucks Rewards stands out in the world of e-commerce.


    You can see how top ecommerce brands create standout customer experience by using smart personalization, emotional engagement, and seamless omnichannel support. Many brands, like Sobot, use AI and real-time analytics to tailor every step of your journey. They focus on sustainability, offering eco-friendly packaging and green practices. You also find loyalty programs, mobile-optimized sites, and community building. These brands map your journey, listen to feedback, and use storytelling to build trust. When you put people and sustainability first, you set your business up for long-term success.

    FAQ

    What makes a customer experience stand out in ecommerce?

    You want fast help, easy returns, and personal touches. Brands like Sobot use AI to answer questions 24/7. According to Salesforce, 80% of shoppers say customer experience matters as much as products.

    How does omnichannel support improve ecommerce experiences?

    Omnichannel support lets you chat, call, or message brands on any device. Sobot’s platform unifies all channels, so you never repeat yourself. This seamless approach boosts customer satisfaction and keeps your ecommerce experiences smooth.

    Why do brands focus on personalization in ecommerce?

    Personalization makes you feel special. You get product suggestions, reminders, and offers just for you. Sobot’s Live Chat uses AI to tailor every interaction. McKinsey found that personalization can increase revenue by 40% (source).

    Can Sobot help small businesses improve customer experience?

    Yes! Sobot’s solutions fit any business size. You can manage chats, calls, and social messages in one place. This helps you deliver top-notch ecommerce experiences and boost customer loyalty, even if your team is small.

    What results can you expect from using Sobot for ecommerce experiences?

    You can see up to a 38% gain in conversion and a 95% customer satisfaction rate. Sobot’s analytics help you spot trends and improve every customer experience. Michael Kors, for example, cut response times by 83% using Sobot’s platform.

    Tip: Great ecommerce experiences turn shoppers into loyal fans. Try tools like Sobot to make every step easy and personal.

    See Also

    Best Live Chat Platforms Compared: Shopify And Alternatives

    Leading Ecommerce Live Chat Solutions To Use In 2024

    Comparing The Best Voice Of Customer Software Options

    Best Voice Of Customer Tools To Try In 2024

    Authentic User Experiences With Shopify Live Chat

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